Advanced Digital Marketing with AI Integration
This 12-week program is designed to prepare students for a sustainable career in digital marketing with the latest in Generative AI. Students will learn the fundamentals of targeted market segmentation, audience analysis using GAI tools, and crafting modern pitches to effectively communicate digital marketing stories. Participants will also explore digital design principles, including elements, principles, layout, colors, typography, and logo creation as well as integrating GAI to enhance graphic design and project management. Other topics include creating a digital identity through websites, using GAI to build and optimize ecommerce platforms, and integrating social media and Google Business for effective online presence and marketing. SEO and analytics fundamentals are taught, with a focus on leveraging GAI to improve website traffic and visibility along with Social media and content creation strategies.
COURSES INCLUDE:
Course 1: Target, Segment & Marketing Pitch
Course 2: Digital Design & Logo with Generative AI
Course 3: Websites 101 with Generative AI
Course 4: Socials and Content with Generative AI